Wirelessly posted (Mozilla/5.0 (BlackBerry; U; BlackBerry 9780; en-US) AppleWebKit/534.8+ (KHTML, like Gecko) Version/6.0.0.666 Mobile Safari/534.8+)
Seems pretty obvious that once tended bars are implemented throughout the system it's a very short step to charging for drinks.
They may claim that they are trying to compete with CX and the like, but almost every action they take suggests they are actually trying to compete with US carriers.