THAI told to ride out the turbulance

SUCHAT SRITAMA
THE NATION April 27, 2015 1:00 am

Shareholders of Thai Airways International (THAI), out of fear for the future of their airline, are pressing management to put out more marketing efforts and prevent prying by politicians in order to ride out the current turbulence.

"The airline is facing tough competition due to more players in the market especially low-cost carriers. Budget airlines and premium rivals are stealing THAI's passengers through their attractive promotions," a shareholder told the airline's executives at the annual meeting last Friday.

The airline must draft a new strategy and initiate proactive marketing campaigns to regain passengers.

http://www.nationmultimedia.com/busi...-30258801.html


There has been a lot of blow-back onto the President for hiring an outside consultant. I saw him on TV yesterday defending the fees for the consultant. And lots of sniping from the usual sources.


Thai Airways International: Old habits die hard

According to local media, some execs at Thai Airways are fearing to see foreign consultants come to help Thai Airways… as they might leak information to the competition.

This story could generate a smile if Thai Airways International was not in such a dire financial situation. Looking at recent data about the financial positions of Southeast Asian major carriers by CAPA (Centre for Asia Pacific Aviation), Thai Airways International had the worst financial performance of any ASEAN state carrier, losing US$523 million last year. This represented 57% of the total of accumulated losses for 17 carriers in Southeast Asia.

While Thai Airways’ President Charamporn Jotikasthira is trying to fix the multiple problems that the carrier faces – from ageing aircraft to an overstaffed administration, as well as the absence of a sales strategy - the President is now under fire by former Thai airline executives who explain about the sticky situation in the President’s hiring of the foreign consultant firm, Bain & Company, to fix the airline’s woes.

http://www.eturbonews.com/58155/thai...abits-die-hard



THAI defends paying for consultants

Thai Airways International (THAI) president Charamporn Jotikasthira has defended the company's decision to hire consultant firm Bain & Company, saying it needs the world-class aviation expert to provide...

http://www.bangkokpost.com/news/gene...or-consultants