FlyerTalk Forums - View Single Post - What do YOU expect from a loyalty program?
Old Apr 24, 2015 | 10:08 pm
  #54  
YXXFlyer
1M10 Years on Site
 
Join Date: Nov 2013
Location: YYC
Programs: AC SE MM
Posts: 547
Originally Posted by yvrgary
This probably cost AA what, $200 to put together?

...for someone who's spent hundreds of thousands of dollars with the airline?
It's an excellent example of what I call a surprise. I don't care how much money they spend on it. It's showing appreciation and caring about your frequent customers. You can hardly expect that AC would throw your own money back to you. There quickly wouldn't be airplanes flying around anymore.
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