Indeed. Not only was this very well appreciated by the flier, but the ROI of this thing must have been something out of this planet. As some dude that got his MBA in marketing, I can tell safely tell you that this will most likely end up in some textbook one day.

$200 and not only will it drive lots more revenue for AA for this guy, but the amount of people that it touched just on FT alone must be absolutely nuts when it comes to further revenue.

AC's FB marketing has gone down the toilet. In the past, I'd get a reply within a few hours, I am still waiting to an answer to my query (I'm just ordering a replacement luggage tag, nothing crazy). If AC's twitter team got a tweet, i'm not too convinced the left hand would know what the right hand is doing and there's a slim chance AC would have treated that guy the same way. (again IMO).