FlyerTalk Forums - View Single Post - What do YOU expect from a loyalty program?
Old Apr 24, 2015 | 2:13 pm
  #31  
SE/MM
 
Join Date: Apr 2011
Location: YUL
Programs: Aeroplan
Posts: 16
Originally Posted by BenSenise
I find that people are discussing two different programs; aeroplan is a points collecting scheme and altitude is the "loyalty" program. my reasoning for this is that you can collect tons of AP points without setting foot on an aircraft, AC or others, and you can spend your AP points on things other than flights. Altitude rewards you for putting your butt in an AC seat.
So are you (OP) asking what people want from their points collecting scheme or the loyalty to an airline? there are surely different answers to each.
Thanks for this. You're right, it is as if there are two different schemes here (appropriate choice of terms in my view), each perhaps with their own set of inducements and "rewards". BUT, I thought the distinction (no pun intended) was between Aeroplan and Distinction, or wait, is it between Aeroplan and Altitude???

While we're at it, can anybody provide some clarity on what each is designed to do? Failing that, how about some perspective on how you see each one? I have to admit, not entirely clear to me.
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