Originally Posted by
pitz
=If that ticket costs the airline $1000 to fulfill per flight, the twice a year $1500 passenger is actually bringing more to the bottom line. AC should be targeting customers in the highest percentiles of spending above average class-of-service adjusted RASM for loyalty programs instead of just targeting revenue, or worse, "miles".
If the $1000 ticket costs the airline $1000 fulfill after costs such as CEO pensions and salary costs for employees, One could argue that it's better to for the organization to take that recurring revenue than not.
EDIT: Forgot to mention what I expect from a loyalty program. I expect to receive benefits equivelent to those I received from AC in 2014 when they truely made me feel I was a valued customer, and I almost always looked forward to my next flight. This year I'm not so interested because AC doesn't make me feel that they are interested.