I'm pretty logical.
I expect to be rewarded with awards (free upgrades etc) in relation to how much they ask me to spend with them.
For example, if the price of flex, latitude etc goes down, and the AC metal requirements go do, I expect to get less.
If the price of flex goes up to 2-3x of tango and the ac metal requirements go up, etc etc, then I expect to get more.
Basically: If you want me to spend more with your company, I expect more in return.