Originally Posted by
canadiancow
So let's say I'm running a national ad campaign for a product. What price do I advertise? Or should I have 13 different ad campaigns for the same product because of tax differences?
That is exactly what happens quite often with a variety of products, particularly in print media but also for TV and radio with variations of the same ad running in different regions. If it is a single national ad, then it is structured to comply across-the-board.