Many years ago I worked in retail and made it a rule never to judge a book by its cover . One great instance comes to mind when an elderly, dumpy lady dressed in uninspiring black came up to my counter and bought a few things then asked me to hold them while she went upstairs which I gladly did. She came down later burdened by some clothes on hangers and I asked to help her out to her car. She then upped her purchase to about $500 and when we got to her car it was a long black caddie with a chauffeur. Loved it.