FlyerTalk Forums - View Single Post - Changes to j class on ek
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Old Apr 16, 2015 | 5:15 am
  #22  
lighthand
 
Join Date: Jan 2014
Programs: EK - Silver; Accor - Silver; O6 - Gold; BAEC - Silver; Flying Blue; SPG; Krisflyer
Posts: 506
Originally Posted by extramileage
Other airlines (even the crap ones) have made use of the amenity kits (even the crap ones) as good marketing/PR tools.

AA's "heritage" series of using pre-consolidation airlines is a nicely thought out product even if the contents are weak.

Things like the Tumi, Rimowa, or special edition versions create nice collectibles or reusable opportunities.

I'm sort of over the Bulgari range at this point... Someone must have thought that a 100 year deal (feels like it) was a good idea!
Would be great if EK updated their kits to Tumi or Rimowa.

A book the cook option would be fantastic as well.
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