FlyerTalk Forums - View Single Post - Lifetime Platinum - do you see this under threat too?
Thread: Lifetime Platinum - do you see this under threat too?
View Single Post
Old Apr 9, 2015 | 1:22 am
  #71  
San Gottardo
10 Countries Visited
Community Builder
All eyes on you!
20 Years on Site
 
Join Date: Apr 2005
Programs: Eurostar Carte Etoile, SBB-CFF-FFS GA-AG, SNCF Grand Voyageur LeClub
Posts: 8,906
If I was the chap running the program and if my objective was to attract frequent high yield travelers I'd do the following:
  • Seriously upgrade and improve the Platinum level, with benefits that really distinguish it from Gold (which is not the case today)
  • Increase the qualification threshold for Platinum
  • Give a "Gold for Life" card to all current "Platinum for Life" customers, and only give Platinum for Life to those people qualifying for the new Platinum for 10 years in a row

I would not get an award for creativity because this is basically what BAEC and M&M have. The life time card is awarded to BAEC Gold/M&M SEN which have some pretty good benefits, and the top level card has real benefits and is accessible only to a smaller number of travelers.

Current Plat for life would not suffer that much as with the Gold card they'd still get the benefits they have today, and Flying Blue would have an instrument to reward to top customers.
San Gottardo is offline  
Reply