Originally Posted by zorn

Well since I can't talk about "class" I can't very well clarify can I?

Nothing to do with the cold-hearted ROI calculus of "Altitude" versus of whatever scheme WS has going on. Everything to do the way people make personal associations with brand images.

You get tend of thousands of people with money to waste on a cup of coffee and a few bucks in their pockets and a choice between a Tim Horton's and a Starbucks and they all make their choices and part of that choice is always going to have to do with where they perceive themselves belonging. So you end up with different crowds at the two places and it's not all to do with which coffee someone likes in a blind taste test.

The same goes for airlines. I've noticed an obviously different crown on the (admittedly) few WS flights I've been on right from the start.

I'm afraid I've said too much so I'm off to the club for a brandy. (You're not BA Silver like I am. You wouldn't understand.)