Just saw this on AA.com

Here are some of the key T&Cs
Tickets must be purchased at least 7 days prior to departure or 1 day after reservation is made, which ever comes first, but no later than 11:59 pm (CT), September 25, 2003.
Fares are valid for outbound travel October 30 through December 17, 2003 and December 24, 2003 through April 4, 2004. (Other travel dates may be available at different fares.)
Return travel must commence within 2 months of departure.
A Saturday night minimum stay is required.
Off-peak fares shown are valid for travel to the U.K. Monday through Wednesday and from the U.K. Tuesday through Thursday.

I tried pricing over the weekend of 11/8,9 and that worked out to $340+$98.40(tax)

The LAX-DFW-LGW-DFW-LAX trip yields 2x6006 = 12012 base miles and 13012 bonus miles including the online booking bonus bringing the total to 25024 i.e. 1.751 c/m.

This fare will not qualify for the EUR04 promo