I got one
I received an email request for a survey about two days ago and I filled it out last night. It was surprisingly very lengthy but similar to the paper surveys, there are no spaces for additional comments. It makes me feel that these surveys only serve to fulfill CX agenda. I have found a few questions interesting, as most of you have already pointed out, especially regarding pre-takeoff beverage and hot towel, as well as why do you prefer to eat at the lounge? Surprising one of the answers - I always eat in the lounge so I skip the meals on board. I guess the CX bean counters may want to cut J catering further. They also ask about check-in and why don't you use the kiosks or web check-in?
Regardless, I gave them a pretty poor score, except the ground service aspect (check-in was always good) and lounge to certain extent. The rest was pretty bad, especially catering, which see a major cutback since late 2014.
Anyway, I don't expect to win the Amazon gift card or Asia Miles points, so I won't be disappointed. I guess giving out pens and $5 voucher is too much.
Carfield