Last Wednesday, the day of my Hertz return at MCO, I received an email from Hertz for Hertz Terminal Drive Back for $25 (something many of us have received for free from time to time when offered at return):
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Hertz Terminal Drive Back

In a hurry and don't want to wait for the bus? Let Hertz take you directly to your terminal!

It's easy: Just bring your car to the Hertz Return Area, and a representative will deliver you and your luggage to the terminal for your flight. No worries or hassles!

Purchase Price only $25. Applied to your final rental charge by choosing “Select Now” below.

Select Now to Reserve Your Spot

Act now this service is subject to availability.

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Kinda worthless at MCO since you walk from the car rental garage area to your terminal. First time I've ever received an email like this from Hertz. For marketing purposes, I'd say the timing wasn't great from Hertz either since it appeared just hours before my flight and I didn't check my email that afternoon.