I am going to be booking for a day in Zurich to drive to the village my grandparents are from (will only take about 2 hours each way compared to 3:40 via train/bus) and doing a little bit of exploring. I'm staying near the HBf and the location there is about $50 USD more than the airport. I haven't really paid much attention yet getting to/from ZRH to my hotel but I would imagine that the savings would be worth the trip back and forth to the airport to rent there instead of the town center location?
Also I saw it said it's a independent licensee which I thought meant I would get no points, but on the points FAQ it says that rentals in CH get points but you can't redeem rewards.