Originally Posted by
iahphx
It's hard for me to imagine a real demand for lie-flat seats to the Caribbean. You would need Bloomberg-like wealth to "need" that. Heck, Hawaiian flies a small first class cabin to Hawaii from JFK (a really long flight where a bed would be nice!) with ordinary seats because there's not much demand for premium service.
This must be aircraft utilization.
You are failing to see the cost of tickets at this time of year and the competition in the market. If coach tickets are already starting in the $550 range on the competition--with many days well over $700 each way, there is definitely demand for a premium product at comparable prices at that time of year.
BGI attracted the Concorde in its day from LHR. AUA and BGI are markets where people will pay for a premium product during the holiday season.