OneJet will launch once-daily IND-MKE-IND service on April 6th using a business jet. It's technically a scheduled charter though it will operate from the main terminals and tickets are sold on GDS platforms like Expedia, BCD, Amex travel, Travelocity, etc.
The flights will operate Monday-Thursday and are designed for Indy-originating travel to Milwaukee -- northbound is at 8:15am and southbound is at 5:15pm. Apparently the lane will remain in Milwaukee during the day, which is not unusual for a charter-style operation.
More details about them and their plans below. They see a niche, and if things go well they have so serious ambition. It's an interesting concept.
http://www.onejet.com/
https://www.youtube.com/watch?v=VmQgwA_OqeU