Originally Posted by Elevate

The difference is that the tone of BA's marketing has become condescending, disingenuous and insulting to the intelligence of its most loyal customers - not something I find with leading retailers. A steady stream of service/loyalty scheme downgrades has been spun as a positive to customers for a long time now. Cynicism and bitterness naturally set in. The lack of quaity competition on short haul and some other routes leaves folk feeling a bit sick of it all rather like in the days of nationalised industry. BA becomes the new British Telecom...might as well adopt Busby as a mascot.