Originally Posted by
where2travel
Wow, people really find this stuff "rage-inducing"? If that's the case then it's definitely time to just simply delete these emails or move on (probably both), for your own sake.
If an email from Lidl brought about such fury in me then I'd probably think it's time I had a change and tried Aldi. (We're clearly not talking Waitrose and M&S here.)
Nearly all emails that come from companies advertising special offers or whatever are hardly all they're cracked up to be so I don't expect BA to be any different in that regard.
The difference is that the tone of BA's marketing has become condescending, disingenuous and insulting to the intelligence of its most loyal customers - not something I find with leading retailers. A steady stream of service/loyalty scheme downgrades has been spun as a positive to customers for a long time now. Cynicism and bitterness naturally set in. The lack of quaity competition on short haul and some other routes leaves folk feeling a bit sick of it all rather like in the days of nationalised industry. BA becomes the new British Telecom...might as well adopt Busby as a mascot.