FlyerTalk Forums - View Single Post - RDM earnings for UA tickets / UA operated flights

Mar 9, 2015, 11:55 am

#179

WineCountryUA

Moderator: United Airlines

Join Date: Jun 2007

Location: SFO

Programs: UA LT Plat 2MM, Hyatt Discoverist, Marriott Plat/LT Gold, Hilton Silver, IHG Plat

Posts: 66,887

Quote:

Originally Posted by sanfran8080

I just completed a cheapo fare from DCA-TPA at $74. I got like 600 miles for it. As a 1K...Lol. You have to be kidding.

So UA's revenue was roughly $54 and UA discounted that further by providing $9 worth of RDMs (@1.5cpm -- adjust as you prefer) - 17% discount / rebate/ .... .
If you had gotten 1,628 miles (including 1K bonus) of the old system -- it would have been 45% discount / rebate/ ....

Perhaps this is why most loyalty, reward systems are revenue based.

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