The hotel went through a major renovation 2-3 years ago prior to its rebranding as a James, so presumably it's much nicer now than during its Crowne Plaza days.
I was a guest when it was the CP and only in the public area when it was a James property. I should have included that in my initial post.
I still think it's just a middle of the road property and it's only saving grace is that this property has lots of rooms and Jr. Suites/Full Suites and direct access to the beach.