UA announced 5 new SVP/VP roles this afternoon in an internal message (link to my story about the news):
- Brad Rich hired as SVP United Express (formerly President/CFO SkyWest)
- Lynda Coffman VP - Ground Services overseeing a new subsidiary for that purpose
- Sandra Pineau-Boddison as SVP Customers, a new position in the company
- Donna Towle as Vice President – Operations Engagement and Leadership, also a new position
- Mike Ellis promoted to Senior Vice President – Human Resources
The Lynda Coffman role involves creating and managing a new ground services unit which I imagine to be akin to Delta Ground Services or Eagle Ground Handling for taking on both UA and OAL contracts using lower cost employees.
SVP Customers oversees Customer Experience, Call Center and Food Services.