Originally Posted by chongcao

I believe British Data Protection Law would forbid BA to look into individual customer's purchasing behaviours and calculate whether he/she is profitable, unless BA has evidence that the said person is abusing the system. Also various British laws may prevent BA to looking into one set of customer's data and make commercial decisions based on that said group. I highly doubt BA has made the decision on commercial reasons, but operational reasons. If by any chance BA made the decision based on commercial reasons, one has to doubt BA's ability on research and cost/profit modelling. It is bad enough that no customer research has been done before the decision, not to mention that they did not taken into account of ticket price (i.e. the flexible fares that is more expensive than some of the CE fares would loose seat selection too).