FlyerTalk Forums - View Single Post - HBO fares - Have to pay to select seat in advance [free for GCH/SCH/BCHs @ 14 Jun 17]
Old Mar 3, 2015, 9:07 am
  #554  
SCSA
 
Join Date: Mar 2014
Location: Londinium
Programs: BAEC
Posts: 930
Originally Posted by MPH1980
You can argue, easily, that the seat selection for status holders is the same. It's not a cost to BA really - so why remove it? Answer - because they hope to gain more revenue by pushing to non-HBO fares.
That's why I said "from the passenger's perspective". One big shift brought about by the discount carriers is airlines now justify their prices by telling you what you do or don't get for the fare

"Lounge access for elites flying Y who've already earned it" is not one of the things.

US discount carriers are further advanced at bundling and rebundling service components. You can buy fares that get you nothing. You can buy fares that get you any seat on the plane, 2 bags, a meal and unlimited booze. And you can buy fares that get you something in between.

I could see BA SH offering "Value" (nothing but a seat of their chosing, no TP), "Everyday" (10 TP, one bag and seat selection plus a voucher for a drink) and "Classic" (what is now a checked bag fare plus 20 TP).

This makes it clear to everyone what they're getting when making purchasing decisions and makes loads more sense than cutting off lounge access.
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