As the one who brought this up, I'd support TB recommending that FlyerTalk carve out a space for this growing channel of hired driver transportation. Might even justify TB recommending separate forums for each major method of hired transportation.
When FlyerTalk was started, the main focus was on those travel providers which had loyalty programs. Hence the original labels and site organization focused on the loyalty program, rather than on the method or brand of transportation. With the proliferation of different types and brands of hired-driver transportation, it might be time to decide whether FT should carve out space for this growing industry. Some of the "ride-share" providers even have loyalty tie-ins with hotels and airlines. One day, they might even have their own loyalty programs?