Originally Posted by
RickyBobby
Well I can attest that because of RB, I frequent Target alot and, aside from RB loads, I have spent maybe 3-4k in the past 3 months just on regular merchandise. For a 5% discount...why not! I usually max all my grocery earning cards on VGCs so having the ability to earn an uncapped 5% plus the points earned from loading RB...they have definitely won my business! While I struggle to believe that Target is making any kind of profit on loading with CCs, they are definitely taking business away from Walmart and expanding their market share with this product.
Same here with very similar numbers to boot. It's very, very rare that I walk into a Target without doing some shopping at this point. We have multiple accounts, so I'm there at least twice a week.
I have noticed that their prices are a bit higher on most things, even after the discount. Rain X "orange" windshield wiper fluid for example, I just paid $3.99 - 5%. Walmart has it for 25% less. It's only a buck, but it adds up on higher priced items.
That said, I'm willing to pay a few bucks more to be treated like a human, not have insane checkout wait times and just generally enjoy the shopping experience more. Same reason why some drive a BMW vs a Chevy.