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Thread: Are all "points as good as cash" loyalty programs inevitably doomed?
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Old Feb 25, 2015 | 1:09 pm
  #75  
sdsearch
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Originally Posted by luckypierre
What entity purchased Air Canada's program? Did the airline retain a sizeable interest in the spinoff?
Did you read the Wikipedia page on Aeroplan?

http://en.wikipedia.org/wiki/Aeroplan

The Corporate History section there seems to explain all that.
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