Originally Posted by
Land-of-Miles
One lingering question here is that Starwood will be gathering a lot of data about travel patterns of SPG members with Delta, EK and now Uber. Just what do we think they will do with this data? There is clearly a plan afoot, this isn't a goodwill gesture.
That's something I was also pondering. When linking the accounts, it is noted Starwood will get access to potentially sensitive data, such as pickup and dropoff points. I guess everyone will have to weigh their options, here.