Originally Posted by
Land-of-Miles
One lingering question here is that Starwood will be gathering a lot of data about travel patterns of SPG members with Delta, EK and now Uber. Just what do we think they will do with this data? There is clearly a plan afoot, this isn't a goodwill gesture.
It's all part of the international communist conspiracy.
Seriously, though, you're not required to link up. You could also look at this as an opportunity for two of your preferred travel suppliers to work together to improve the level of service you receive from them.