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Old Feb 23, 2015 | 1:37 pm
  #403  
TMOliver
 
Join Date: Apr 2005
Location: Central Texas
Programs: Many, slipping beneath the horizon
Posts: 9,859
Originally Posted by gfunkdave
Isn't Chivas like $20-25/bottle? Must have been super cheap before!
Overnight, the price jumped 30%, and sales skyrocketed. Back then, $20 whisky was a premium product. DDB performed a similar miracle for VW.
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