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Old Feb 23, 2015 | 11:09 am
  #402  
gfunkdave
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Originally Posted by TMOliver
Doyle Dane Bernbach was right 60+ years ago, when he took a modest blended Scotch, put it in a new bottle, added a fancy label and box, then doubled the price and told his affluent US audience that Chivas was the Scotch to drink. They did, thus proving that folks will pay more for a pig with lipstick..
Isn't Chivas like $20-25/bottle? Must have been super cheap before!
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