THAI: Mission possible

New man at the helm of the troubled national carrier believes he can turn its huge losses into profits.

Charamporn Jotikasthira has just landed one of the toughest jobs in the country: president of Thai Airways International (THAI). It will be a challenging task, even for one of the top financial professionals...

The nine-month loss of 9.2 billion baht is absolutely not normal. Let's extrapolate the loss to 12 billion baht for a 12-month performance. Metaphorically, if an aeroplane flies at over 40,000 feet, we have flown at a 12,000 feet a year. We will last less than four years before crashing to the ground. Of course, the people who support you will be parachuting once the aeroplane drops to 10,000 feet.



http://www2.bangkokpost.com/business...ssion-possible