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Old Feb 22, 2015 | 1:48 pm
  #33  
3Cforme
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Originally Posted by newyorkgeorge
Should airlines try to compete somewhat on amenities? If not, why not go the entire ultra lcc in Y and be done with it.
One might look at the passenger share loss in Europe short-haul by legacy carriers to ULCC carriers and fairly conclude that is a likely outcome.

There are many vectors to competition, even within coach cabins & fares. I happened to think that US Airways' attempt with beverages for sale a decade ago was risible but I never thought U.S. carriers would charge a call center fee for direct ticketing, either.

As for making $billions today... it's always the firm's responsibility to test ways they can make even more.
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