Doyle Dane Bernbach was right 60+ years ago, when he took a modest blended Scotch, put it in a new bottle, added a fancy label and box, then doubled the price and told his affluent US audience that Chivas was the Scotch to drink. They did, thus proving that folks will pay more for a pig with lipstick.

I must admit that about half the posters here are overcome with their own affluence, certain that the Bourbons for which they are willing to pay several times the shelf prices of "good" whiskies are immeasurably (or price-justifiably) better. I recall being invited a few years to watch a panel of "Whiskey experts" make a series of entirely incorrect IDs, and pick some modest bottlings over super premiums.

You would have thought they were wine freaks.....