FlyerTalk Forums - View Single Post - Are all "points as good as cash" loyalty programs inevitably doomed?

Feb 22, 2015 | 5:42 am

#63

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Quote:

Originally Posted by sosafan

This statement confuses me. The price of an airline seat varies greatly from customer to customer. I'm not sure what is meant here by the "cash ticket price."

The cash ticket price being the price you pay for a ticket in USD if buying it from an airline or travel agent using only cash or bank card to pay for the ticket purchase.

Perhaps some of the confusion is over the use of "price" in two different ways. A lot of people use "price" to mean "cost" for example, when the same or other persons differentiate price from cost.

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