I remember when US Airways started this ridculious charge for soda. They had all these marketing posters made up and displayed in airports trying to show it was a good thing, by misleading you into thinking all drinks were $2 , while it said "from $2 up" in small print of course. They showed beers, wine, mixed drinks, and sodas, implying that drinks were only a couple bucks, when in reality they were now charging for sodas, and the beer, wine, and mixed drinks were $7. I see that didn't last long.