Hyatt was a private company for so long. Things have changed.
I agree, I would average 50 more nights a year with Hyatt, if they had more Hyatt's. Small town USA, is where Hyatt needs to grow. Only one Hyatt in the Portland area, is not enough. Several towns missing a Hyatt. My main one Detroit. (suburbs don't count)
Recently though, Hyatt has done a great job with expanding in small town Midwest. We finally got Omaha, Des Moines, Champaign, Madison, Bloomington. Now we need a few more.