Originally Posted by
bostonlou
why the need for a separate web address? and requesting my TB number and birthdate?
reeks of phishing although i'm pretty sure it's not
I'm certain it it not; I've been in touch with the people at JetBlue running the promo and it is legit.
As for why a separate address, probably to keep the load off the regular servers. I know there are other ways to do it but this is easiest. Also helps in branding the family pooling part of things.