FlyerTalk Forums - View Single Post - What would you change about the consumer cards?
Old Feb 12, 2015, 11:53 am
  #14  
mia
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Join Date: Jun 2003
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Originally Posted by tmiw
... would raise questions about the value for money that the $300 AF provides though.
I think it's a marketing mistake to use greater rewards to distinguish a higher annual fee, because it invites customers to make a simple arithmetic comparison. It seems better to offer superior benefits with the more expensive card, because they typically don't cost much to offer, but may have a high perceived value to consumers.
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