Originally Posted by chancer

That is just too simplistic. If you are getting a ticket for 1/200th of its actual value then it does matter how an airline conducts business. We aren't talking about hundreds of dollars of lost revenue per ticket like the majority of mistake fares but more like ten grand a pop. All that adds up quickly and something would need to make up the difference whether it be cuts in personnel, in-flight services, or maybe even safety. UA may seem like a big company, but it is not in any position to kiss millions and millions of dollars goodbye for the sake of goodwill.