FlyerTalk Forums - View Single Post - Enrich Devalued??
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Old Feb 10, 2015, 1:22 pm
  #20  
doctorjosh
 
Join Date: Jan 2011
Location: SYD
Programs: QF Plat, VA Plat, MH Silver, IHG Plat, Accor Plat
Posts: 655
Huge devaluation in the Enrich programme and this will turn many people off them. The redemption rates had been ridiculously low and warranted maybe a 25-30% increase but not almost a 100% increase. I've been a supporter of MH through the tough times but even this is testing my loyalty to them. You simply don't make it harder to earn AND harder to burn. QF makes it hard to burn but easy to earn. MH has made a terrible mistake with this one, I'm afraid. You need to give people a reason to fly you, especially when your brand is badly damaged.
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