Incidentally, reviewing the new Going For Great page as posted on AA.com, couple of other interesting tidbits they are bringing up:

1) New Partnership with Cadillac to drive "top customers" (which I assume is CK or Intl F) gate to gate in an Escalade or similar when they are on a tight connection. At LAX, DFW, JFK or LGA. Strangely not MIA, while ORD does not surprise me. This would be especially neat if you're a CK flying into LAX and connecting to TBIT, which will be a haul on a delay even with the tunnel built (and even more valuable while you are having to rescreen).

2) Mention of 757s getting lie-flat, there was some Q around this in another thread, it's the first official mention I have seen from AA.