1) plat
2) no real plan - at least make 1mm (ca. 40k to go) and will see
3) i actually haven't found UA service to be worse than other carriers i'm able to fly (with the exception of emirates), and recently had two relatively good customer service conclusions. ironically had a wonderful CS incident with brussels airlines (whereby i was reimbursed cash for a delayed flight), but otherwise my alternatives (LH,OS) are not really making a case for themselves.