Am I the only one who thinks Southwest's ads are vague and do nothing to sell the company to potential customers??
For example, that sample ad in the article: “Atlanta, we don’t care if you’re diamond, platinum or pewter, Heart means you don’t need miles to earn these smiles.” It's almost like they know that they can't compete on service or quality of product, so they instead choose to vaguely mock the competition instead of focusing on ways that they are better than it. Delta's ads tend to be very product/service focused, usually focusing on improvements like the flat beds, power ports, first class upgrades, Sky Club, or at least the 'enhancements' to the mileage programs. On the other hand, Southwest's ads either vaguely tout the airline with a smug 'fly us, we're better' attitude (without quantifying any actual reasons why), or advertise 'new' service to destinations served by AirTran since the 1990's, and also have hourly service on DL compared to the 3-4 flights a day that Southwest operates to many of it's destinations.