Originally Posted by
Nickolash27
The alcohol-fuelled (on one side at least) dispute over statistics is amusing, but irrelevant. What matters is whether one can see a need/justify the expense of a Thermomix.
A relative of mine is a Thermomix demonstrator (in Australia). It seems like a lot of hassle to organise the "parties" (a bit like Tupperware I think) and end up (according to her) selling one or two a quarter. They are priced at around $2000 here, and that, to me at least, is an incredibly high price point for what you get.
It was only a one word minor and temporary slip ......
To me there seems to be an upper natural price point limit in the UK of at most £199 to attract aspirational home cooks. That is still a stretch price in my view, but I might just buy one.
The issue is that home demonstration seems to be a legacy of an era long before the internet. These days you don't need home demonstrators if you have the internet. You could have a Thermomix Club web site built both pre-sale material and with instructions and hints and downloadable recipes for those that purchase. They could sell it direct and cut the cost. The current way to market seems out of touch and out of time and hurts their pricing.
But this unit was intended to be a part of a professional rather than home kitchen. So perhaps they aren't bothered. Perhaps home kitchens is seen as an add on market rather than the prime market. My presumption is that they know this and wish to remain exactly where they are.