Originally Posted by
GUWonder
Gutting the value customers get out of these programs is the objective of changes like these that are designed to enhance the more immediate term profitability of the program for IAG and to enable a more lucrative sale value (of the program) to potential owners/shareholders.
Could you decouple a FF program from an airline and sell it? How would that work? Would they then offer the Avios FF program to other airlines? What incentive would the hived off company have to not reduce the value of avios to nothing?