Taking reference to the loyalty programmes of other airlines and the discussion, below is a suggestion on the revamped MPC for discussion here & for CX management to consider
MPC Diamond - one world E- Qualifying requirement is not miles or sectors based but is revenue based on flying F/J/fully flexible Y flights only. A copy of SQ's PPS can be accumulating around 150000-200000 hkd revenue per year
- Same benefits as now
- Those who have reached the revenue requirements in 12 months can have the perks as an incentive for the extra dollars spent including (1) ++bonus miles &/or (2) guaranteed seat upgrade vouchers per extra xx dollars &/or (3) contributing to life time MPC DM members &/or (4) extra dollars can be rolled over to next 12 months for requalification &/or (5) contributing
to the attainment of DM+
Wait... so while other OW airlines are throwing away OWE tier to make it relatively easy to obtain as long as you fly a lot (such as AA), CX actually will deny their most frequent fliers base of such benefits? I can hear a collective laugher bursting out from all other OW airlines now....
I think the idea (or at least i hope, gosh I hope CX isn't this dumb) is to create a separate super tier that only J/F and full Y fliers can achieve within CX, but Y-flex fliers can still earn their way up to OWE
One example is make Wing/Pier F lounge a super lounge that only CX F and CX Titanium (for sake of differentiation) can go, and CX will make a crappy F lounge BA-style to hoard in all CX DMs and OWEs.