MPC is a very good programme, and it effetely makes quite a lot of Y pax willing to pay the more expensive V-Y fare and stay loyal to CX. I booked all my Europe - Asia flight with CX and CX only for almost 10 years.

It all started with SL, which gives you lounge access when flying with CX, even when I got GO, I only fly other OW airline when CX doesn’t fly that route. I’ve even purchase several full flex Y (H fare) before.

It was a completely different incident that made me want to try other airline.

Onboard emerg seat snatchers

But I do think the effect is similar to changing it FFP to the model of PPS, which means certain Y paxs will think there isn’t any point of sticking to CX only.

JL’s slots to EU are rubbish; I really love the ability to leave work at 17.30 and hop on a CX evening flight from London, arrive in HK in the afternoon enjoy couple hours there before catching the last flight to my destination. On my way back I can take the mid-night flight back to London, arrive at 5.30/6.30 and go to office straight away.

Although CX is a superior airline across the board, other airline might have 1 or 2 categories better than CX , to me it is the quite cabin on JL flight that made me stick with JL ever since, their FFP also gives me the incentive to do so (105% bonus on JL flight, similar to BA’s system)

It seems quite a lot of MPC SL/GO/DM Y flying members dedicate most of their flight to CX whereas possible, as it does make you ignore other competitors of CX, no matter how other airline company slash their price, they just won’t consider it and I am not the only one, quite a lot of my friends from school days still do it and still chase the MPC rank year after year.

Should CX really does go too close to the PPS model and MPC elite Y flyers no longer wants to stick with CX only where possible, CX would see quite a chunk of their Y revenue going elsewhere, which is the more profitable part of Y.

Anyway, I am not too worry about how MPC changes, CX management would of course do their math, if a pax is expendable s/he is expendable, the only thing they need to be aware of is, if the damage is bigger than expected, it might not be reversible. I am sure quite a lot of these passenger base were built over a very long time, and it is the system that kept them stick with CX for so long.