Originally Posted by
soorox
I think the font should of stayed the same, the new one is very generic, the old font looked very "Vietnamese" to me. They could of saved themselves quite a lot of money by just keeping the old font, now they need to over haul all the flyers, tickets, offices, pretty much everything with the logo on it!
Love the new livery, especially the enlarged lotus on the tail, I think the lotus on the engines could of stayed though.
I believe the A350's will be delivered first though? I saw VN promoting its 2 new aircraft at MEL with the new logo and 2 aircrafts, I should of taken a picture.
I know my sources are confident that the 789 will be delivered in May. Then I had read somewhere that the A359 would be delivered in June (discussion ensued regarding how much work it will be to introduce two new types of equipment virtually at the same time). My impression was that the 789 would be delivered first, but that's just what I had gathered.
The way delays have popped up though, the deliveries could very be neck-and-neck.
Any corp rebranding requires replacing everything. This is how I see it working out:
- Look at other airlines' rebranding efforts and timeline... VN won't feel "rushed"
- The "old" stuff will still be around, probably with VN hoping no one notices, especially the change in font (the minute details aren't as important in Vietnam).
- It won't be so bad cost-wise because things for branding are cheap to make in Vietnam. Everything from stationary to signage.